There are very few things that I can think of that would be worse than finding a beard hair in my chocolate bar. UNLESS it was one belonging to a Mast Brother.
I'm completely smitten by this entire venture...the idea of brothers making chocolate, the old-timey, old-neighborhood, joint-venture quality of the way they express their brand, and the fact that in order to enjoy this, one doesn't have to go far...at least not here in NYC.
This is the NYC that I love (well, along with the rest of it) and that also, seems to be where the future mindset is headed in general. Soaring gas prices, random bits of machinery in our pet food, and a lack of knowledge about who is making or where is inventing what we're consuming has got many of us down as of late. It's great to see people like the Bros. Mast --with a smart, local, hearty business model-- re-introducing something as simple as chocolate. The lovely packaging (which makes me think of old tenement wallpaper or letters stashed away in a lost suitcase) is a stroke of brilliance, and really helps to explain where these guys are coming from in more ways than one.
A wonderful gift...these are obviously bites to be enjoyed, savored, and special. I've been wanting to post about these guys for a few weeks now, and was just reminded when my friend sent me a link to The Unfancy Food Show taking place in WBurg on June 29th. Thanks Jesski! Ladies...Gentlemen...adieu.