The other day, a friend of mine called me and asked about starting an Etsy shop. My advice, like many other sellers, was to take great photos of your products, first and foremost. Of course, there's a lot of other stuff that goes into being a successful seller on Etsy, but, that's one of the biggies.
I came across these photos yesterday, and while many of you have probably seen White Owl featured on other blogs, I hadn't seen their work yet, so I thought it was worth posting about here; but from a different angle. While I love the jewelry, the styling of these photos really brings out the magic in each piece, and lends a beautiful cohesiveness to the entire collection. I, personally, was greatly inspred by these-- and I hope they inspire you, too! I wouldn't be surprised to see some larger store chains pick this styling idea up. It's incredibly appealing.
Link > White Owl