I have a rule that I try and follow strictly, which is not to look at other designers' work, or follow what other people in the gift and paper industry are doing too closely. Personally, I find that it cramps my style, so to speak. It can be really hard to get back to doing your own work, and cultivating your OWN style after looking at what other, stylistically strong designers are doing.
Another thing I find interesting to note is that often, the designers who do best pick a style and stay with it through thick and thin. They commit to it. Become known for it. When people ask my advice on starting a line (which they do, often)...it's hard for me to give it. Because my advice is pretty basic, and not as fun as expected, probably. Make good work. Devote yourself to your OWN style. Innovate. Then...Price it for what the market will bear.
Today I'm featuring the work of Angela Adams because it's not only good to look at, it's also a really great example of how a single style can become really diverse, and yet, still feel unified. For me, that spirit of exploration-- yet with a singular voice and outlook, is probably what keeps Angela Adams audience coming on back for more. It's like watching something grow!
For inspiration, visit the AA site
I particularly love this green vanity and decor selection!
