I am just in love with the eye-catchingly primitive packaging designs of the PinPals. They remind me a little of several of my favorite Comix and Cartoon artists... R Crumb, Harvey Pekar, Roz Chast (who made my favorite New Yorker cartoon EVER)...and my absolute fave, Lynda Barry... Personally, I think that gritty style is about to make a major foray into the pop scene and advertising (just my opinion - it's currently being adopted for use on the new Target 6 train wrap here in NYC)
I always love it when I see independent designers who go that extra mile with their product packaging. It's an element that I think can really excite an item, and make a bold statement about it's maker. The pinpals definitely take advantage of that opportunity!