I have been collecting images of items/campaigns with lettering I like for a while now. I thought I would share some of them here!
Personally, I really love the way the handwritten letters activate these bottles of nail polish, and the way that Bobbi Brown has used hand drawn lettering to get the point across in her Pretty Powerful campaign - wish I had better images of this lovely work from Bobbi Brown, but I didn't get photos of it when it launched this spring in NYC.
Coach has some interesting type treatments in it's new Poppy line - although I'm pretty much against so much logo a go-go, stylewise it looks good.
And last but not least, the Billy Bookcase (the 140 ton MDF killer bookshelf system) by Ikea turned 30 this past year... custom edition graphics above.