CLEAN PACKAGING {EST SOAP BRAZIL}

Hi Everyone-- just a short little post this morning because I have to run out for a bit...but, hopefully a thought-provoking one for anyone interested in packaging, product design, and retail.

There was just something about these soaps...available at LAMA, which I thought was very much worth noting from a brand/package design standpoint.

What's great about this packaging is how it employs one simple layout, ink and type hierarchy while allowing beautifully fresh pastel paper to delineate each flavor, creating a sophisticated look that elevates their brand by very minimal means. I can easily see these selling like hotcakes in Barneys or Henri Bendel-- even though the packaging and production budget may have been limited. To me, this is a great example to follow- using less to do more. Here, it creates a sophisticated, sensual edge on a product with an intriguing outsider status. Very effective.

Not to mention, the less you do in packaging (printing, inks, paper) the better it is for the planet. Something worth considering as a designer....and as a shopper.

Comments

[Persephone]

That packaging is like a palette cleanser for the eyes.

[lindsey w/ coveiter]

Lama rocks.
I LOVE the typography on this packaging.

{ Lindsey }
www.coveiter.com

[melissa de la Fuente]

Lovely....it is always so interesting
To hear your thoughts about packaging and such...
xo
Melissa

[porter]

Sooo cool!!!

[Julie]

Oh my! Nothing greater than a typographic solution!

[susy]

I know...these make me want to quit what I'm doing and make and package soap for the rest of my life. I also love the modern typeface...bodoni or something like it.

ahhh.